
Customer Journey Map
December 7, 2022
7 E-COMMERCE FACTS WE NEED TO CONSIDER IN 2023
February 6, 2023I would like to use my situation as an example of what not to do with your brand. I have had my company Skywriting by…nico since 2008. It was cute and fit me perfectly but there was something wrong with the name…It did NOT have marketing in the title.
Fast forward to 2023, I finally fixed my error. I am still Skywriting by…nico but my website URL is www.MauiMarketingCompany.com
I am telling you this because I wanted to give you hope that you can rebrand, change logos and freshen up your descriptions on your website and social media to suit your current position. You just need a plan.
That is what I am focusing on in 2023. My Coffee Talks w/Nico will focus on different parts of branding. Starting in February, I am also changing my regular date to the third Friday of the month. It is still an ½ hour of instruction. (January's Coffee Talk is still this Friday, January 13th at 9AM.)

My topics are:
- January 12th Creating Your Purpose: Constructing an Elevator Pitch
- February 17th Increasing Your Brand Experience/Awareness
- March 17th How to Create Your Brands Personality and Why it Matters
- April 21st Consistency in Marketing: Building Your Email List
- May 19th What is Your Brands Voice: Don’t know? Let’s Make One
- June 16th Customer Loyalty: Understanding Your Customer’s Needs & Wants
- July 21st Building Company Values through Community Service
- August 18th Customer Advocates: User-Generated Content
- September 15th Storytelling in Marketing: Products, Services and You
- October 20th So Many Marketing Channels: Where should you be spending your time?
- November 17th Finding Gold in Your Mailing List
- December 15th What’s Your Focus for 2024
My goal for these topics is to help you with branding your company, your products, and yourself. I hope you join me for one or all of these Coffee Talks w/Nico. Learn something new to catapult your business in 2023.
is Skywriting By…nico
That just feels good. : )