Here are some other indicators to determine if you are being authentic while marketing your business:

1. Consistency: Ensure your marketing messages align with your company's values and actions. Your branding, communications, and customer interactions should reflect the same core principles.
2. Transparency: Be open and honest about your products, services, and business practices. Share your story, including both successes and challenges, to build trust with your audience.
3. Customer Feedback: Listen to your customers and respond to their needs and concerns genuinely. Engage in meaningful conversations and show that you value their input.
4. Your Team: Your team should embody and support the brand’s values. Authenticity shines through when employees believe in the company's mission and communicate it consistently.
5. Value-Driven Content: Focus on providing value rather than just selling. Share content that educates, entertains, or solves problems for your audience, demonstrating a genuine interest in their well-being.
6. Authentic Partnerships: Collaborate with partners and influencers who share your values. Authenticity is reflected in the company you keep and the relationships you build.

By adhering to these principles, you can ensure that your marketing efforts are not only effective but also genuinely represent your business.