Imagine a small boutique hosting a local jewelry maker, a coffee shop partnering with a local baker, or a home décor online store featuring handmade candle vendors. Hosting a pop-up event with another small business is one of the easiest and most effective ways to increase exposure and bring in fresh foot traffic. 

Here’s why it works:

1. You expand your audience. Each business brings its own loyal customers, introducing new people to your store.
2. You create buzz. A pop-up event feels special and exclusive — perfect for the holiday rush.
3. You share costs. Marketing, decorations, and even refreshments can be split, making the event more affordable for everyone involved.

It’s a win-win — you get new customers, your partner business gains exposure, and the community enjoys something fresh and festive.

If you are a small business owner here on Maui, you have a personal invitation to an event that happens on the 4th Thursday of every month. It's called
*Maui SmallBiz Think Tank. This meeting offers small business owners, entrepreneurs, and freelancers a chance to connect, share, and problem-solve together. 
It's from 11:15am to 12:30pm in Wailuku at the Pono Center.  A small lunch is provided. Please RSVP. Learn more here.

*Maui Business Brainstormers (MBB) is a B2B grassroots support group in Maui County since 2012. We bring the small business community together.