March 3, 2025
Driving Foot Traffic in a Digital-First World
But here’s the truth: while digital tools have revolutionized how we shop, the physical location still plays a crucial role in the customer experience. The key challenge today is finding the balance between digital presence and in-store engagement.
February 24, 2025
Why it’s important to know Your Target Audience
Identifying your target audience is the first step in any marketing strategy. It allows a business to connect with potential customers in a memorable way. Here’s why pinpointing your audience is a must when styling a marketing plan.
January 29, 2025
Marketing Your Small Business on a Limited Budget
Running a small business comes with many challenges, and one of the biggest is managing a tight marketing budget. However, even with limited funds, you can still make a significant impact by leveraging creative strategies and cost-effective tools.
August 26, 2024
After the Event, Sale or Big Job…
Whether you were running the show or participating in it, we all have a perspective that will add to the richness of the event. Running it, you have great notes and will do an evaluation or debrief of the time spent, teamwork, actual practice or overview, and a look at the part you played as a leader overall.