February 17, 2025
Today, we’re diving into branding awareness and customer experience. A customer's perception of your brand starts the moment they see your online presence, read your blogs, and interact with your employees.
February 10, 2025
One of the most significant dangers of not having a clear marketing strategy is the absence of a consistent message. A business without a well-defined brand voice often confuses its audience.
January 29, 2025
Running a small business comes with many challenges, and one of the biggest is managing a tight marketing budget. However, even with limited funds, you can still make a significant impact by leveraging creative strategies and cost-effective tools.
January 19, 2025
Maui might be paradise for some, but for solopreneurs, it’s a rollercoaster of hustle, adaptation, and resilience. Forget the idyllic fantasy of working from a hammock on the beach—most of us are juggling multiple jobs,
December 27, 2024
As the clock resets and we step into 2025, it’s time for small businesses to reflect, realign, and redefine what success means in an ever-evolving market. While trends, technologies, and tactics will come and go, one principle remains unwavering: the client is at the center of every small business’s success.
October 22, 2024
What I hear from my clients and friends is fear about AI. Fear is the one feeling we all get and it sometimes keeps us from […]
September 24, 2024
In today's digital age, your online presence can have a lasting impact on your personal and professional life. Managing your digital footprint is essential to maintaining privacy, security, and a positive online image.
January 10, 2024
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating original content and unpolished videos could be just as important.
January 12, 2023
I would like to use my situation as an example of what not to do with your brand. I have had my company Skywriting by…nico since 2008. It was cute and fit me perfectly but there was something wrong with the name…It did NOT have marketing in the title.