Our shopping habits have changed. Back in the day, a great storefront, a smile, and a little neighborhood charm was all it took to run a successful local business.
Identifying your target audience is the first step in any marketing strategy. It allows a business to connect with potential customers in a memorable way. Here’s why pinpointing your audience is a must when styling a marketing plan.
In today's digital age, your online presence can have a lasting impact on your personal and professional life. Managing your digital footprint is essential to maintaining privacy, security, and a positive online image.
In the year 2023 we have completely changed our buying habits, our networking habits, and the way we get our news. The collective “US” is slowly but surely moving everything online – and shopping is no exception.
I would like to use my situation as an example of what not to do with your brand. I have had my company Skywriting by…nico since 2008. It was cute and fit me perfectly but there was something wrong with the name…It did NOT have marketing in the title.
When planning for the new year’s business track the best way is to walk the walk of your customer. Whether it is online or in person, see how it feels to be a customer and what changes you could manage to grab a new set of customers as well as hanging on to your current clientele.