It's easy to get caught up in the noise, to feel overwhelmed and anxious. As unexpected outcomes have created uncertainty, we have the power to remain calm and focused.
The term of the day in 2024 is “Being Authentic”. How do we know if we are and what is the measure. My marketing and branding are relaxed with a little bit of comedy thrown in.
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating original content and unpolished videos could be just as important.
In the year 2023 we have completely changed our buying habits, our networking habits, and the way we get our news. The collective “US” is slowly but surely moving everything online – and shopping is no exception.
I would like to use my situation as an example of what not to do with your brand. I have had my company Skywriting by…nico since 2008. It was cute and fit me perfectly but there was something wrong with the name…It did NOT have marketing in the title.
When planning for the new year’s business track the best way is to walk the walk of your customer. Whether it is online or in person, see how it feels to be a customer and what changes you could manage to grab a new set of customers as well as hanging on to your current clientele.