Today, we’re diving into branding awareness and customer experience. A customer's perception of your brand starts the moment they see your online presence, read your blogs, and interact with your employees.
It's easy to get caught up in the noise, to feel overwhelmed and anxious. As unexpected outcomes have created uncertainty, we have the power to remain calm and focused.
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating original content and unpolished videos could be just as important.
I would like to use my situation as an example of what not to do with your brand. I have had my company Skywriting by…nico since 2008. It was cute and fit me perfectly but there was something wrong with the name…It did NOT have marketing in the title.