Beyond the Zip Code: The Power of Human Connection
While having the right product in your store is essential, what sets brick-and-mortar businesses apart from online giants is the power of the in-person experience.
Your Website: The Digital Storefront
Think of your website as your second storefront. Just as you would design a welcoming, well-organized physical space, your online presence should reflect your brand and make it easy for customers to engage with you.
One of the most significant dangers of not having a clear marketing strategy is the absence of a consistent message. A business without a well-defined brand voice often confuses its audience.
Maui might be paradise for some, but for solopreneurs, it’s a rollercoaster of hustle, adaptation, and resilience. Forget the idyllic fantasy of working from a hammock on the beach—most of us are juggling multiple jobs,
Taking a Staycation on Maui...After many years as a marketing project manager, I have found that if I use the beginning, middle, and end road map, I can really help me manage any task, whether it be for work, home, or on a break.