I would like to use my situation as an example of what not to do with your brand. I have had my company Skywriting by…nico since 2008. It was cute and fit me perfectly but there was something wrong with the name…It did NOT have marketing in the title.
When planning for the new year’s business track the best way is to walk the walk of your customer. Whether it is online or in person, see how it feels to be a customer and what changes you could manage to grab a new set of customers as well as hanging on to your current clientele.